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We are a state agency that was founded in 1947. We represent Northwest Cherries as well as Washington Grown Apricots, Nectarines, Peaches, Prunes and Plums. We are funded by grower assessments for the purpose of promotion, market development, research, and education for soft fruits grown in Washington State.

The Commission is governed by a board composed of seventeen voting members: Ten producers, four dealers, two processors, and the director of WSDA, or an authorized representative. A majority of the voting members constitute a quorum for the transaction of any business.

An annual assessment is levied upon all commercial soft tree fruits grown in the state or packed as Washington soft tree fruit.

The Commission’s comparative financial statements include the financial position and results of operations.

The Commission’s activities consist of four main areas: Promotion Health and Data Research Grower Education Administrative Services

Promotion and Research

Through professional representatives in the U.S. and around the world, the Commission coordinates activities designed to increase awareness and consumption of Northwest Cherries and Washington stone fruits. Domestically, the director of marketing and several regional managers work with national and regional retailers and local fruit packers/shippers to market Northwest Cherries and Washington stone fruits. –––––– Our foreign department is coordinated by the director of international marketing and international marketing representatives around the world who manage and develop promotions for Northwest Cherries and Washington stone fruits with activities tailored to each country’s market. –––––– The Commission is authorized to conduct research relative to market intelligence, consumer preferences, retail and importer trends, and scientific based study of the healthful benefits associated with stone fruits. 

Promotion and Research

Through professional representatives in the U.S. and around the world, the Commission coordinates activities designed to increase awareness and consumption of Northwest Cherries and Washington stone fruits. Domestically, the director of marketing and several regional managers work with national and regional retailers and local fruit packers/shippers to market Northwest Cherries and Washington stone fruits. –––––– Our foreign department is coordinated by the director of international marketing and international marketing representatives around the world who manage and develop promotions for Northwest Cherries and Washington stone fruits with activities tailored to each country’s market. –––––– The Commission is authorized to conduct research relative to market intelligence, consumer preferences, retail and importer trends, and scientific based study of the healthful benefits associated with stone fruits. 

Promotion and Research

Through professional representatives in the U.S. and around the world, the Commission coordinates activities designed to increase awareness and consumption of Northwest Cherries and Washington stone fruits. Domestically, the director of marketing and several regional managers work with national and regional retailers and local fruit packers/shippers to market Northwest Cherries and Washington stone fruits. –––––– Our foreign department is coordinated by the director of international marketing and international marketing representatives around the world who manage and develop promotions for Northwest Cherries and Washington stone fruits with activities tailored to each country’s market. –––––– The Commission is authorized to conduct research relative to market intelligence, consumer preferences, retail and importer trends, and scientific based study of the healthful benefits associated with stone fruits. 

ABOUT US

RECIPES

INDUSTRY NEWS

NORTHWEST CHERRIES

Position Name Term Expiration
Chairman
Mike Wade
1 Year
12/2023
Vice Chair
Doug Field
1 year
12/2023
President/Manager
B.J. Thurlby
1 Year
12/2023
Tresurer/Controller
JoAnne Daniels
1 Year
12/2023

Marketing & Promotion Team​

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B.J. THURLBY

President / Marketing Specialist

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B.J. THURLBY

President / Marketing Specialist

Office Staff

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B.J. THURLBY

President / Marketing Specialist

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B.J. THURLBY

President / Marketing Specialist

EMPLOYEE RESOURCES

EMPLOYEE BENEFITS

EMPLOYEE HANDBOOK

EMPLOYEE FORMS

Training

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TRAINING TITLE

Date, 2023

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TRAINING TITLE

Date, 2023

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TRAINING TITLE

Date, 2023

Employee Forms